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Al-Bareeq Detergents and Marketing Company is a Palestinian national company with 100% Palestinian capital and management, overseen by a Board of Directors, headed by the chemical engineer Mr. Hakam Khanfar.

Origin and development:

In 1996, with modest means, Al-Bareeq Detergents and Marketing Company was founded with a small idea that turned into big reality in 25 years.

The beginnings were in the city of Jenin in a warehouse with an area of ​​no more than 80 square meters, in which two people worked with basic and manual packaging, and a simple sales and distribution system.

In the year 2000, we moved to the village of Al-Rama in Jenin Governorate to work in the company’s new factory, which had an area of ​​600 square meters, with a workforce of 8 people and semi-automatic production lines.

In 2008, an office for Al-Bareeq Company was opened in Ramallah, and in 2016 the company’s office and showroom were opened, which were considered the largest showroom in Jenin city for detergents and hygiene products.

And now we are in 2022 and by the grace of Allah and the wise management, the area of ​​the factory, warehouses and administration offices is more than 8,500 square meters, with modern fully-automatic and semi-automatic production lines, while the total workforce in Al-Bareeq company is now more than 120 employees in all departments, working with efficiency, experience and skill and enabling the company to provide the best products and services for the local market and abroad.

Al-Bareeq Company is considered the leading Palestinian company in the manufacture of cleaning materials in terms of:

  • Diversity of its products
  • Production capacity
  • Market share
  • Geographic spread and the number of sales points
  • The number of employees
  • Factory and warehouse space
  • Transport fleet

 

Al-Bareeq Company produces various detergents and cleaning products, including:

  • Home use
  • Industrial use
  • Commercial use
  • Veterinary use

In the second quarter of 2022, a completely new production line was established for the production of carton packages that have high quality, reasonable price and modern design.

What distinguishes Al-Bareeq Company is the presence of:

  • Several production lines for cleaning materials
  • Production lines for the manufacture of plastic containers
  • Packing lines
  • Highly-trained workers
  • High responsiveness and flexibility to market requirements. This was evident in the challenges of the Covid-19 pandemic, where in record time, the company, in cooperation with the Ministry of National Economy and the Ministry of Health, was able to respond to the demand of the Palestinian market in the production of sterilizers and disinfectants within international specifications, which were supplied to pubic and civil institutions to reduce the impact of the pandemic.

 

The products of Al-Bareeq Company have the confidence of the consumer and the business owners in terms of quality, as it conforms to international standards and specifications in the manufacturing of its products. Al-Bareeq Company obtained the Palestinian Quality Certificate and The National Product Certificate, which has enhanced consumers’ confidence in its products, thanks to the presence of:

  • Quality Control Department.
  • Research and Development Department.
  • Feedback and marketing research through which products are evaluated and any marketing defects are corrected.

Al-Bareeq products are distinguished by their competitiveness in terms of:

  • Sales and marketing:
  • The right price, compared with local and international products.

 

Sales and Marketing

Al-Bareeq Company has a trained and qualified sales and marketing team that works diligently to meet the needs of the market, as well as promoting and marketing products through appropriate sales and marketing channels to reach consumers

The market share of Al-Bareeq Company in the West Bank is estimated at about 30% of the total detergent market, and its products are found in more than 5000 points of sale in: the West Bank, the Gaza Strip and the occupied lands of 1948.

The company also plays a major role in supplying detergents to the government institutions such as the Ministry of Health and Ministry of Education, as well as the international NGOs such as the UNRWA.

Brands:

 

Export:

In 2017, Al-Bareeq started exporting its products to the Hashemite Kingdom of Jordan, and it distributes its’ products in the country via the Red Diamond Company which is owned by Al-Bareeq, and offers our products to retailors.

Trade Shows and Exhibitions:

The company participates in many international trade shows to market its products in Jordan, Yemen, Kuwait and Turkey. It consistently takes part in local events and festivals in all cities in Palestine.

The company, in cooperation with Palestinian universities, sponsors the training and qualification of university students from different specializations for the Palestinian and foreign labor markets, and it sponsors many elderly care homes, charities, schools and mosques by providing hygiene supplies.

Future Vision:

Within its strategic vision, Al-Bareeq is planning to export to Arab and international markets. For this purpose, the company opened an office in Istanbul – Turkey.

In addition, it seeks to expand the automatic production lines to meet the Palestinian market needs and increasing its market share as an alternative national product that is trusted by consumers and tradesmen.

The current headquarters of Al-Bareeq Company is located in Al Ramah – Jenin, and its offices and showrooms are found in Jenin and Ramallah, and soon, God willing, in the rest of the West Bank cities.

It will move to the company’s permanent headquarters in its new location with various newly designed buildings with the highest engineering standards to suit the future development plan that we seek to reach soon.

Al-Bareeq Detergents & Marketing Company

A world of cleanliness

www.albareeq.ps

Palestine – Jenin

04-2466560

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